The Honda Mobilio Low Multi Purpose Vehicle (LMPV) car has been quite dim in recent times. This is because PT Honda Prospect Motor (HPM) is still maintaining the old-looking Mobilio. In fact, a number of its main competitors have received refreshments to maintain attractiveness in the eyes of consumers. As is known, Mobilio itself has not received a new touch for a long time. In fact, although the cheap MPV market is still significant in Indonesia, Honda has chosen to launch a new generation of BR-V.
Responding to this, Yusak Billy, Business Innovation and Sales & Marketing Director of PT HPM said, this happened because the market conditions for low sport utility vehicles (LSUV) continued to increase, and in terms of infrastructure also needed a car with this model.
"In the future, we will focus on the 7 seater playing in the LSUV segment, for MPV we will focus on the corporation. Because we have studied consumers who are not corporations, they prefer the 7 seater LSUV," said Billy, when met at the Indonesia International Motor Show (IIMS), Thursday (1/3/2022). In addition, the crisis of semiconductor chips made Honda Mobilio's production stagnated. The reason is, Honda prefers to allocate these components to the Honda Brio, whose demand is so high that the delivery queue to consumers has to be snaking.
However, Billy asserted, Honda has not forgotten the Mobilio. However, the focus is currently on following the SUV trend and prioritizing consumer demand for the long lined Honda Brio.
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