Twitter launches $8 blue tick subscription service

Twitter Blue offers status alerts previously used to validate VIP accounts, with more 'coming soon' features.

Twitter has launched a subscription service that allows users to purchase blue tick verification for a monthly fee of $7.99 (£7) in significant change under its new owner, Elon Musk.

The system is designed to help users identify authentic and influential users on the platform, including government figures, sports stars, entertainment personalities, journalists, brands and organizations.

But in an update to Apple's iOS devices on Saturday, the social media company said any users who "sign up now" to its premium service "Twitter Blue" will get a blue tick.

Available in the UK, as well as the US, Canada, Australia and New Zealand, the update says the service will provide: “Power for people: your account will get a blue tick, just like your celebrities, companies and politicians. have followed."

Other features promised to be "coming soon" include half the number of ads, the ability to post longer videos and priority ranking for content posted on the platform.

Musk appears to be aiming to diversify Twitter's revenue streams and seek to drastically reduce costs at the company after completing a $44 billion takeover of the platform last week.

The company began broad staff cuts around the world on Friday, with suggestions that as much as half of its more than 7,500 staff could be laid off.

Twitter co-founder Jack Dorsey took to the platform on Saturday to apologize for growing the company too quickly.

He said: “I have a responsibility why everyone is in this situation: I grew the size of the company too fast. I apologize for that.”

It came as Twitter staff facing the loss of their jobs in the UK were given three days to nominate a representative for formal consultation on their work.

Workers in the UK have been informed that the company plans to inform and consult with employee representatives in advance of any possible termination of employment, as required by employment law.

An email sent to staff from Twitter's HR department on Saturday said they had until 9am on Tuesday to nominate current employees.

Musk said late Friday that Twitter employees who had lost their jobs had been offered three months' pay, with the company losing more than $4 million a day.

Its security chief later said the layoffs had affected about 15% of the trust and safety department, compared to about 50% of the company-wide cuts.

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